[Use Case Templates] Content Operations 📝

Hey there 👋

Our Use Case Templates series continues and today, we’d like to start a discussion on Content Operations.

It can be difficult for content operations teams to manage their workloads while dealing with current and incoming requests. Without a workflow tailored to your team, content may not be created as effectively or efficiently as it could. With Wrike’s content operations template, you can eliminate these complications and streamline your requests in one space. The template will help you to streamline the intake process and easily track the content creation process.

Accessing Wrike’s Use Case Templates

In case you are new to Use Case templates, please note that they are available in the Space creation dialogue. To use a template, start creating a Wrike Space how you usually would and you’ll see the option to create this space from a pre-made Wrike Use Case template:

Please note that now not only account owners and admins can use these templates, but also those users who have the right to create spaces 😊

Content Operations Template

This template space consists of a folder structure with sample folders, projects, and tasks, a set of pre-built custom fields, a custom workflow, a request form, reports, a calendar, and dashboards. 

Working in a marketing department, you probably need to have a clear understanding of requests from other departments. That’s why this template includes a ready-made request form that populates the pre-built custom fields to ensure you get all the details you need.

When creative assets are required, the requestor will simply answer the questions listed on this form. The content development process has now begun, and you can use this template to guide you through the following three steps.

Step 1: Organize intake

The request form will come in via your intake folder. Take a look at the details and ensure all the necessary information has been provided for your team to start the task. 

Now, you must check if your team has the capacity to complete the task. Consult your team dashboard to see who has the most bandwidth and assign your task accordingly. 

Step 2: Kickstart workflow

Remove the project from your intake folder to initiate the next stage of content operations. You can tweak the settings so this action triggers a status change (e.g., move to “Content Review” or “In Revisions”). Check out Wrike’s Automation engine for more information.

Use the customizable workflow to update task statuses and track progress. 

Step 3: Manage approvals

It’s important to keep track of your creative assets as they move through the various stages of development — from “Research” and “Draft” to “Review” to “Completed.” View this information in the Content Calendar dashboard.

Give each team member a clear view of their current tasks, and connect each task to its relevant campaign to keep other stakeholders in the loop. You can also use a pre-created calendar to track your campaigns.

Do you have a content operations team in your organization? Would they benefit from this template and how?  Please comment below and share your thoughts 👇

Lisa Community Team at Wrike Wrike Product Manager Become a Wrike expert with Wrike Discover

Lisa Wrike Team member Become a Wrike expert with Wrike Discover