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Wrike for Marketers

Wrike for Marketers (WfM) comes with robust pre-packaged functionality of your base Wrike Business or Enterprise plan and the Wrike Proof and Wrike Publish add-ons.

Owners of Wrike for Marketers accounts can upgrade to the WfM Performance package, which includes the Marketing Insights and Wrike Analyze add-ons.

⏱ 2.5 min read

Overview

Wrike for Marketers is ideal for marketing teams looking to streamline their workflows and keep better track of their work. With Wrike for Marketers, users: 

  • get access to Wrike’s advanced features,
  • gain functionality specifically designed for marketing teams
  • have more ways to receive, track, and report on their work
  • get access to approval workflow

More in-depth information regarding our marketing solution is available here.

How Wrike Works with a Marketing Workflow

We talked to marketing teams, learned the key processes teams go through as they do their work, and then built functionality to help you get more done.

  • Ideate and Plan - use requests, tasks and projects to streamline your intake process, organize incoming work, and create an actionable timeline.
  • Create and Perfect - work right from Photoshop and Illustrator and use Wrike’s Adobe add-in to access and update work from Wrike.
  • Review and Approve - use Wrike Proof to compare files and versions, add comments directly to file attachments, then begin the Approval process to get final confirmation that tasks and materials are ready to use.
  • Launch and Report - complete your project and run reports to see: where work is coming from, how much work was completed, and who is doing what.

Features

Requests

Use requests to simplify your intake workflow, add structure to the request system, ensure that requests are added to the appropriate location, and decrease the chances that requests are lost.

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Wrike’s Extension for Adobe® Creative Cloud®

Use Wrike’s extension for Adobe® Creative Cloud® to work in Photoshop or Illustrator and: access Wrike tasks from Adobe, link images between Adobe and Wrike, and keep track of versioning.

Wrike Proof

Proofing allows you and your team to add comments directly to images, videos, .PDFs, Office files, and weblinks stored in Wrike. Use Proofing to discuss proposed files, get feedback from the rest of your team, compare files and file versions and keep track of what changes need to be made. Proofing helps you establish a structured review process. With Wrike Proof, you can assign teammates and external stakeholders as reviewers, see who has approved a file, or see who has marked any changes required.

Approvals

Approvals help you establish a structured review process and automate the process of decision making. With Approvals you can assign teammates as approvers for tasks, folders and projects, and files within them. Additionally you can assign external stakeholders as file reviewers. The Approvals process is transparent: you can see who has approved a file, who has decided that changes are required and why.

Wrike Publish

With Wrike Publish you can manage your digital assets without having to leave Wrike. Upload and download files to and from your DAM solution and discuss and approve your assets using Wrike Proof. Wrike Publish works both with MediaValet and Bynder.

Reports

Use Wrike Reports to create customizable reports and gain insights about the work your team has completed. The Report Builder helps you quickly create a new report based on the data that matters to your team. Reopen saved reports at any time to have them update with the most up-to-date data.

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And More

The marketing solution also includes all the features available on either the Business or Enterprise solution.

Wrike for Marketers Performance

WfM Performance package is available for accounts with basic WfM package.

WfM Performance includes all the features of the basic WfM package described above along with two add-ons: Wrike Analyze and Marketing Insights.

Marketing Insights

Marketing Insights is a part of Wrike for Marketers Performance. Accounts with Wrike for Marketers can purchase it as an addon. Account admins can integrate data from your digital marketing and ad campaigns into Wrike with the help of Marketing Insights.

Wrike for Marketing Insights enables digital marketers to get easy access to performance metrics right where their work happens. When campaign managers launch a new ad, email, or campaign, performance metrics automatically flow in and are aggregated to easily swap between an asset performance, the ad, ad groups, the medium, the campaign, or the channel - giving the marketing team the transparency they need to optimize results.

With the help of Marketing Insights, it is possible to:

  • Integrate data from Facebook, AdWords, Google Analytics, and more into Wrike
  • See your work progress and KPIs from marketing systems in one place
  • Blend your marketing and work data and use Wrike Analyze* to understand campaign outcomes, costs, ROI, and team performance

*Wrike Analyze is available only for accounts with WfM Performance and a separate addon.

Available Data

There are 4 types of marketing fields available for users:

  • Marketing common (highlighted in blue) - includes connection type, source, the name of the campaign, dates of the campaign, currency, custom revenue of the campaign, ad, and ad set. These fields are pre-configured and map to UTM parameters to calculate KPIs relevant to the corresponding project or task. You can change the value, but not the field name or type.
  • Advertisement (highlighted in pink) - includes metrics specific for ad campaigns: views, clicks, impressions, conversions as well as costs, purchase, and revenue. The data in these fields can’t be edited.
  • Email marketing (highlighted in green) - includes metrics specific for email campaigns: clicks, impressions, unique emails sent and opened and clicked, as well as the amount spent, purchase, and revenue. The data in these fields can’t be edited.
  • Web analytics (highlighted with yellow) - shows numbers of users, new users, impressions, sessions, conversions, and transactions as well as transactions revenue and purchases. The data in these fields can’t be edited.

Create a Connection

Start working with Marketing Insights by creating your first connection:

  1. Click on your profile picture at the upper right-hand corner of your workspace.
  2. Select “Apps & Integrations.”
  3. Select the “Marketing Insights” tab from the left-hand navigation panel.
  4. Click the “Add connection” button.
  5. In the pop-up that appears select from which source you want to add data into Wrike.
  6. Click “Connect.”
  7. Next, you will be asked to log in to your account in the source you’ve selected.
  8. Click “Done.”

Share Data

Account admins can select who will have access to data from Marketing Insights in Wrike.

To change sharing settings:

  1. Click on your profile picture at the upper right-hand corner of your workspace.
  2. Select “Apps & Integrations.”
  3. Select the “Marketing Insights” tab from the left-hand navigation panel.
  4. Switch to the “Access” tab.
  5. Select users and user groups that should have access to the data.

Users who are selected here will be able to add these fields to any folder, project, or space where they have the necessary permissions.

You can also select which folders, projects, and spaces you want to add this data to, so you won’t have to add it manually.

Use Connections

Data about your digital campaigns is added to Wrike automatically. Any user with whom this information is shared from the Marketing Insights page can access it. To view this info:

  1. Open a folder, project, or space where data is stored in the Table view.
  2. Click the gear icon in the upper left corner of the view.
  3. Click on “Manage custom fields” and select columns you would like to add. When using Marketing Insights, you can select the whole group of fields at once.
  4. Next, click the gear icon again and check boxes next to the fields you want to display.
  5. Next, specify data in columns from the “Marketing Common” group. For example, a campaign you need and a time frame. Data in all other fields you selected will be added automatically.

Wrike Analyze

Wrike Analyze is a fully customizable solution that allows you to create analytical dashboards based on data from your entire Wrike account. You can use any of the pre-built analytics templates or build a custom analytics board to focus on your industry-specific metrics. Get a bird’s-eye view of your running projects, analyze your completed work, and easily share the interactive summary with stakeholders.

Wrike for Marketers Performance comes with 5 pre-build Wrike Analyze reports:

  • UTM Audit - helps you to maintain consistency of UTM links across several channels. It may highlight mistakes in UTM parameters.
  • Social media performance - allows you to see data for all social media campaigns in one place (total amount of money spent, total revenue, top of UTM campaigns and sources, etc.)
  • Social media performance (last 14 days) - shows the same metrics as the “Social media performance” but in comparison with the previous 7 or 14 days.
  • Campaign performance - displays how much is spent on a specific campaign, shows numbers for all the sources involved in this campaign, allows you to see the cost per conversion.
  • Channel performance - compares all channels you use for your marketing campaigns.
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