Wrike name change request

As a recent adopter of your software, I am very excited about the benefits it can bring my company.  However, I have repeatedly had to apologize for the incredibly ill-conceived name which conjures up some of the worst human atrocities.  I understand brand name recognition is a hard-fought battle, but please consider changing the name from Wrike. 

 

 

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Hi Brad, we're excited to work with you as well! I apologize for any negative reactions you may have gotten from the name of our company. Such associations are not our intention. The word "Wrike" is meant to be a combination of "Work" and "Write" with a little made-up-word Silicon Valley flare (not unlike Skype or Drupal). While we have no immediate roadmap to changing our name, we take this feedback very seriously and frequently discuss ways to tell our brand story better to eliminate these associations. 

I did go ahead and edit the title of your post because it's not an association we want to suggest to other users. Please let me know if you have any questions or additional feedback. 

Stephanie Westbrook Community Team at Wrike Wrike Product Manager Become a Wrike expert with Wrike Discover

Stephanie Westbrook Wrike Team member Become a Wrike expert with Wrike Discover

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Totally agree. We can't call it Wrike in our office, either. We are just going to refer to it as "Dashboard"

Can't believe this name didn't get nixed in the very first focus group.

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We pronounce it RYE-KEY at our office. Or Ricky. Or Ricky Martín. Agree with Brad and Josh, this name is stupid. I would quit using Wrike in protest if the product weren't so awesome...

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I was wondering if anyone else was experiencing this!  Thank you for posting this issue.  I have been thinking of better names to call the software here at work and also trying to find ways to hide the name if possible.  You can use the option to add your own company logo in place of the Wrike logo that you see in the main workspace.  Also, if you have request forms, you can add your own company logo to the email receipt notification as well.  

If anyone else has any other solutions for this, please submit a comment here!

Thanks!

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Same issue here. We're trying out some alternate names for it internally and we're going to change the logo as soon as we settle on one that we like.  

I understand how hard it is to brand products and come up with distinctive, protectable, available names. (Been there, done that before this product was a twinkle in the founder's eye.) 

The actual product name is terrible and is potentially a barrier to more widespread adoption in our organization.

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A name change with a message to your users explaining that it has come to light that the name "Wrike" appears to make many customers uncomfortable, along with an apology, would be only good for your company. Not realizing the negative association only comes across as insensitive and ignorant.

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