I am trying to improve our understanding of Project start dates and campaign launch dates, not necessarily, project end dates. We have been operating under the assumption that we can produce a campaign with a two-week lead time given the quantity of campaigns our marketing team is producing at any given time. However, we know some campaigns take longer than others to launch. For the past year, we have been using Project end date as the campaign launch date, but we have found that we need to update the project end date to the due date of the final task in the project. The campaign launch (originally project due date) is the first iteration of our deployment tasks, but the project has not ended as there are still many tasks to track.
I am thinking that we'll want to create a few new project date fields to help us understand exactly how long it has been taking to produce a new campaign from project start date to campaign launch date. Here are the fields I am thinking of adding in addition to project start & project end dates:
- Existing: Project Start Date
- Existing: Planned project completion date
- Existing: Actual Project Completion date
- Existing: Project duration: [Actual Project Completion date] – [Project Start Date]
- New: Planned Campaign Launch Date
- New: Actual campaign launch date
- New formula: Campaign Launch Delta: [Actual campaign launch] – [planned campaign launch date]
- New formula: Campaign duration: [Actual project completion date] – [Actual campaign launch]
Hopefully, by adding these new fields, we'll have a better understanding of how long it takes to produce a campaign from project start to campaign launch & incorporate that into our project forecasting.
For those using Wrike for marketing campaigns, have any of you found any other way that works for your team in understanding campaign lead times?
For those who aren't in marketing, would you recommend another way of approaching this perhaps by using subprojects or subproject campaign item types?
Thanks in advance!