Hello Community 👋
Today, we're very happy to share the latest spotlight article from one of our newest Community Black belt members, Pietro Poli 🥳
Many of you have already had a pleasure discussing all things Wrike with Pietro. Comment below to say hi or ask Pietro questions 👇
Tell us a little about your role and industry.
My name is Pietro and I am from Bergamo, Italy. I am currently the COO and Content Team Manager at Yourbiz.
I have been working in the digital industry for about 20 years. I started as a programmer, then transitioned to marketing, and later became a Project Manager and team leader.
In the last 2 years, I have taken on the role of COO. I work at Yourbiz, one of the first specialized Demand Generation agencies in Italy. We work primarily with B2B manufacturing companies that produce in Italy and sell abroad. We specialize in providing digital marketing services such as website development, ecommerce, landing pages, SEO, SEM, Inbound Marketing, Social Media Marketing, CRM, CRO, etc.
We focus on conversions and bringing the ROI of digital activities into positive territory.
In my personal life, I am the father of 2 children (7 and 4 years old), I am married, I play the trumpet in various musical groups (from 70s disco music to Klezmer to blues), and I love the mountains. I go there whenever I have free time, both for hiking and rock climbing.
Why do you/your team use Wrike?
In July 2021, we felt the need to provide our company, which consists of 35 employees, with more robust software for task management. We wanted to give order and method to our PMs to help them avoid hours and hours of task management and creation, but at the same time, we wanted to have a good overview of the workload with a 4/6 month perspective. After careful consideration, I understood that Wrike could be the solution, so I started a 4-month test to get to know the features well and in January 2022, we officially activated the platform for the entire company. Migrating from the old software was not easy, but we were repaid with excellent performance throughout 2022.
What were you doing before Wrike?
Before Wrike, we were using Trello, with exports to Excel to keep track of urgent tasks to be delivered during the current week. There was chaos, no trace of how much time was spent on each task, no trace of urgencies, and many deadlines were not met. It was unsustainable.
What is the top thing that makes you productive?
The ability to use blueprints makes me productive. We have long processes that can last up to a year, and after mapping them in all phases, we are able to schedule about 80% of the actions that we will take in a year, in less than 1 hour. This translates to saving time for us, prevents us from forgetting things and gives rhythm to all our work.
What process/setup that you do in Wrike are you most proud of?
The process/setup that I am most proud of in Wrike is integrating TIMELOG with our billing software. This combines information on the budget available for each project with the hours that we schedule (effort) and the hours actually used. This allows us to know in advance if we will "overrun" or not when entering the project. It's incredible!
If someone was thinking about using Wrike what would you say?
If someone was thinking about using Wrike, I would tell them to be patient during the migration process and to take the time to fully understand the platform's features. The investment of time is worth it in the long run, as it will greatly improve task management and overall productivity.
What value do you get out of the Community?
I love the Wrike community, there is always someone who can help you and I see it as a great school for me. I have the goal of entering it every day and answering all the questions I know and don't know. It pushes me to improve and discover features that I don't use or don't know. It's my KAIZEN.
Fun question: If you had to be a Wrike feature which would you be and why? (Ex. @mentions, Gantt Chart, search, etc).
If I had to be a Wrike feature, I would be Wrike Analyze. I have always loved numbers and statistics and I have always had difficulty getting data on our productivity before using Wrike. Having an integrated BI is truly valuable for us and that is why I chose to be a COO.
Lisa Wrike Team member Become a Wrike expert with Wrike Discover