From chaos to clarity: Organizing creative requests by brand
Before Wrike, it was a real challenge for our Marketing team to keep creative requests organized across all our brands. Requests would come in through emails, chats, or spreadsheets, and tracking them meant manually sorting through everything to figure out priorities and responsibilities.
When we implemented Wrike, we solved this by creating a folder structure organized by brand and linking it directly to our custom Request Forms. Now, every incoming task is automatically:
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Sorted into the correct brand folder.
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Tagged with priority and market information.
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Assigned to the right Creative Lead for that brand.
This setup has given us much better visibility and made it easy for team leads to track workload and progress without extra admin work. It also simplified reporting since we can filter and view tasks by brand at any time.
Question for the community:
How do you organize your folder structures in Wrike? Do you prefer by team, by brand, or another method?
We use Spaces for high-level organization (e.g., by team), and then cross-tag into folders and projects for brand or workflow views.
Example: Marketing Space → Folders by type (Campaigns, Social, Events)
Example: Account Management Operations Space → Folders by project type
We use a bit of a combination. We have a lot of different teams within our Wrike space so we initially sort all the teams into team folders. We have naming conventions which help to identify the category of work as well as the stakeholder. We also heavily use custom fields to tag the stakeholder group so we can filter via this if needed. However I know some teams do prefer to have sub folders within their team folder to group either via stakeholder or category of work.
Design team folder - Project name (Stakeholder-collateral-XXX), custom field tagged (stakeholder name)
Marketing team folder - Stakeholder name folder - Projects, custom field tagged (stakeholder name, category of work)
We have a single space for all Customers with Active Projects named "Ongoing Projects"
In that space we have all projects and tasks for all customers we have.
Then we have some specific Spaces for different purpose, for example:
- Closed Projects -> with all projects closed in the past
- DAM -> Digital Asset Management where we insert all documentations, notes and useful things for each customer (we have a folder for each customer and inside a folder for each year 2023,2024, 2025)
- Our PMs has a their Own space where they crosstags customers taken from "Ongoing Projects" so they have a single space to manage better their own customers and projects.
We have a lot of spaces =)