Complaint

Dear Wrike Team,

I hope this message finds you well. I am writing to suggest a change in the way Wrike handles guest users and their subscription plans. I believe that a shift from the current practice of initiating guests with a paid plan to beginning with a free plan and offering paid upgrades would greatly benefit both your users and your company.

As an avid user of Wrike, I have appreciated the platform's many benefits in managing projects and collaboration. However, I've observed that the current approach to introducing guests to paid plans can create some friction in user adoption and may not align with the user-centric approach that Wrike has always strived for.

My proposal is simple: Start guest users on a free plan by default. This initial free access would allow guests to familiarize themselves with the platform, experience its value, and integrate it into their workflow without any immediate financial commitment. 

Once guests have had the opportunity to experience Wrike and recognize its benefits, you can then present them with the option to upgrade to a paid plan. This transition to a paid plan should be seamless and should come with clear communication about the added features, benefits, and support that come with a paid subscription.

Here are some key advantages of this proposed approach:

1. User-Friendly Onboarding: Guests can start using Wrike without any initial financial burden, making it easier for them to engage with the platform.

2. Improved User Experience: Users can explore Wrike's features at their own pace and determine if a paid plan is necessary based on their unique needs.

3. Higher Conversion Rates: Users who have experienced the platform's value during the free trial period are more likely to convert to paid plans voluntarily.

4. Customer Satisfaction: This approach promotes a positive user experience and aligns with Wrike's reputation for being user-centric.

5. Transparent and Fair: It creates a transparent and fair relationship with your users, enhancing trust in the platform.

I believe that implementing this change would not only enhance the user experience but also improve conversion rates and long-term customer satisfaction. It demonstrates Wrike's commitment to providing value to users first and foremost, which is a hallmark of a successful and customer-focused company.

I kindly request that you consider this proposal seriously and explore the possibility of initiating guest users with a free plan, then offering them the opportunity to upgrade. I believe this approach has the potential to benefit both your users and your business by fostering a positive and fair user experience.

Thank you for your attention to this suggestion. I look forward to your response and the possibility of an improved onboarding process for guests on Wrike.