Use Wrike intake form for project briefs.
Hello, Wrke community. Has anyone used an intake form for a marketing project brief? If yes, how has the experience been for you and your team, and do you have any tips? Thanks.
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Hello, Wrke community. Has anyone used an intake form for a marketing project brief? If yes, how has the experience been for you and your team, and do you have any tips? Thanks.
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Hi Nelson Martinez!
I am a Wrike admin for the Marketing team and we use request forms to kick off all our marketing campaigns. I wanted to share with you two ways in which we do this, as it depends on the team and nature of the request:
1. Including all the questions in the RF
This includes transferring all the questions that normally appear on a brief into a RF, making those necessary questions mandatory and using a variety of question types to capture the right information. We try to push the idea of "you should only be filling out a form when you have all the information for the campaign you want to run".
2. Shortening the RF and giving an option for brief upload
This includes making a shorter form that captures any account-wide tracking information necessary, but leaves an option to submit their brief in whatever format they are most comfortable with. I usually include a single-option question like "How would you like to provide your brief?" and each option have a follow up question: a) I want to upload an attachment (follow up question is an Attachment question so they can drop a document) or b) I want to share a link to my brief (follow up question is a single line question so they can drop a link to their document). Sometimes with this option and if the form options create a blueprint, we tend to include a first task in the blueprints called "Submit brief" and auto-assign it to the requester who opened the form and set it to X days, giving them time to work on it but ensuring that all following tasks are dependent on its completion.
Hope this helps :)
Our organization has! I think what is important is having someone that is very well-versed in request forms be the "owner" of it. The way that we create this for our team is by having the back-end, or the request form itself, be very complex, with many different routing questions and pages. By doing this, you can make the user-experience when filling out the form very simple. However, it takes a lot of testing and playing around with it to make sure it is built correctly with dependent questions & automations working the way that you intended.
Our team absolutely loves it now that it is built, and it helps centralize all info to one spot, with all the tasks necessary to get started once the brief is completed populating based on the needs of the requestor of that brief! In addition, we made the questions that we want to be able to report on all custom fields, so as soon as the request is submitted, it's updating our overall department reports & dashboards.