Hello Community! 🙂
We are very happy to announce the launch of the updated Wrike for Marketers Performance solution that enables CMOs and digital marketing leaders to accelerate campaign delivery and optimize results with real-time visibility into performance across all channels and platforms. The solution unifies digital operations into a single platform and delivers instant access to real-time performance, allowing marketing teams to make the right investments for continuous business growth 💼
The updated Wrike for Marketers Performance solution enables you to:
- Improve collaboration and accountability with a single source of truth.
- Seamlessly integrate and automate marketing work.
- Break down silos and keep everyone on the same page by centralizing communication and making collaboration easier across the whole department.
- Shorten review cycles by commenting directly on images, videos, HTML, and more so your team gets full context for your feedback.
- Automate approvals with streamline workflows so you and your team don’t have to ask (and re-ask) for status updates and feedback on campaign deliverables.
- Simplify asset publication - unify asset approvals, reviews, and publication in a single, shared platform; delivering and leveraging approved, on-brand assets is easier than ever.
- Deliver campaigns and events with global speed, quality, and scale.
- Connect campaigns with results by monitoring real-time progress across campaigns and easily sharing performance with stakeholders to show your team’s impact.
- Get complete visibility of your cross-channel digital campaigns, including search, display, and social media.
Wrike for Marketers Performance now provides 360-degree visibility into cross-channel campaign performance right within workflows from 50 popular digital tools across advertising, social media, and marketing automation with the new Marketing Insights functionality. The updated Wrike for Marketers Performance is a first-of-its-kind solution that enables CMOs and digital marketing leaders to accelerate campaign delivery and optimize results with real-time visibility into performance across all channels and platforms. Marketing teams can make the right investments for continuous business growth.
Connectors to digital advertising and digital marketing platforms
The currently available connectors include social platforms such as Instagram, Youtube, Facebook, LinkedIn; advertising platforms like Google Ads, Facebook Ads, Youtube Ads, Instagram Ads, and many more; marketing technology tools, for example, Google Analytics and Google Search Console. Please visit this page to check out the available connectors.
Here is some of the available functionality in the updated Wrike for Marketers Performance solution:
Table view with performance aggregated by paid and owned initiatives, including campaigns, ad and ad set, channels (e.g. Instagram, Facebook, etc), medium (e.g. search, display, video, etc), and other custom fields:
Pre-built custom fields available for advertising, email marketing, and web analytics:
Wrike Analyze dashboards that include Social media performance, Channel performance, Campaign performance, UTM audit (unique identifiers for campaign tracking). Here’s an example of a Social media performance dashboard:
For more detailed information, please visit our Help Center.
Please note that Wrike for Marketers Performance is available as a package for Wrike for Marketers customers. Let us know if you’d like to know more or have any questions 🙂