[Use Case Marathon] Week 6 - Editorial Calendars for Content Operations 📅

Hello Community 🤗

It’s time for our next use case marathon discussion!

This week, we’re discussing managing editorial calendars for content operations in Wrike. 

Real-life example:

If you work in marketing operations or content operations, you need to plan content and manage publications for various channels. You can use a combination of Wrike features that will help you and your team members plan, manage and track what’s planned for publication and when. 

Editorial Calendars Setup

You can create a pipeline for developing and publishing new content on a regular basis. Use a content calendar template to create a steady stream of content pieces and bring visibility to the organization. Collect a backlog of ideas, push content through a custom workflow, and track status through dashboards and calendars.

What functionality is being used:

  • Tasks
  • Folders
  • Calendars
  • Workflows
  • Dashboards

 

Are you using Wrike for content operations? If yes, please share your setup in the comments!  

If you don’t do that in Wrike, but would like to learn more about how this could benefit your team, please also let us know in the comments below! 👇

Lisa Community Team at Wrike Wrike Product Manager Become a Wrike expert with Wrike Discover

Lisa Wrike Team member Become a Wrike expert with Wrike Discover

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We are currently only using our calendar in wrike for upcoming launch dates and Go live dates for clients. But growing into Content operations would be a great idea!

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Following! We're working on syncing specific tasks from Wrike over to a different tool to view all contact points in one place as an Editorial Calendar. I would love to hear some detailed ideas on how to make it work in Wrike.

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We use Wrike Calendars for tracking PTO requests per office as well as for creating Master Gantt Charts for Clients.  This gives them real-time access to see their dates and deadlines across their portfolio of projects.  

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We are a radio station, and every single program has a corresponding wrike task which is primarily used in a calendar view.

We have a custom workflow for these program tasks that show the status of planning. If a task doesn't have the status "planned" or higher, it doesn't show up in this calendar view. The color is used either so separate different types of program or to show the status, so it can be easily seen which programs are not ready to go on air.

We use the due date as the date of transmission, but we really miss the ability to set also a time, to exceed the wiev to a real calender with an hourly grid.

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I need to try this tool out!

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Not something we use - but it's good to be exposed to different ideas incase they might be relevant and you haven't thought of using the software that way.

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We produce a large 248 page catalog annually that is built using a highly customized way of Wriking for proofing, content, production, mailing lists/validation. It would take more than a comment to dive in, but table views are a great tool to use as week for visibility!

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We use Wrike Calendar in combination with MS Teams to help communicate to our whole deployment community, not everyone has access to Wrike :( to keep everyone informed on key activities to help set weekly and monthly priorities.

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Thank you everyone for sharing, really great insights on how different teams use Wrike Calendars! I hope your practices shared here are an inspiration to other Community members 💚

Cansu Community Team at Wrike Wrike Product Manager Узнайте о самых популярных функциях Wrike и советах по его использованию

Cansu Wrike Team member Узнайте о самых популярных функциях Wrike и советах по его использованию

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Our company doesnt use calendars much at all, so learning about different use cases is great. Thank you. 

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We use calendars but haven't found the sweet spot yet. Trying to find the right level of detail needed - using aggregate tasks for posts over a period of time or one task per item ... following to learn more.

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I need to learn more about this! Will be digging deeper and following this thread to learn more.

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Thanks everyone for sharing your ideas. it's inspirational.

We are currently not using the calendar as much, as we need to find a way to properly work around the workflow for our social media management team, but I'm betting it would be a great tool for them to see the upcoming plans for publishing. Might have to look a bit more into it in the coming month.

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I currently have a similar setup to Jordan Crisman - but will definitely keep an eye on this space.

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Yemi Lawal

I use an excel sheet for editorial calendar so interested in moving over to Wrike 

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Although our entire company has adopted Wrike, we use Outlook/Teams for calendars. It's interesting to read about other use cases here and see ways we could integrate Wrike.

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Thank you, folks! Please let me know if you have any specific questions 👍

Lisa Community Team at Wrike Wrike Product Manager Become a Wrike expert with Wrike Discover

Lisa Wrike Team member Become a Wrike expert with Wrike Discover

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