We are collaborating on Wrike and by doing so, some people add comments or just want to inform their colleagues. However, it is not always necessary to respond to every comment. But no reaction at all would be inappropriate as well. By adding an emoji, you can give a quick feedback to your colleague and let them know that you read the comment.
However, if your colleague doesn't get an inbox notification, it seems as if I am ignoring their comments.
At the moment, the only alternative is to add a comment everytime a colleague posts an update.
When adding an emoji to a comment of a colleague, create a notification in the inbox of your colleague that posted an update.
By doing this, quick feedback on updates is possible (time saving). Furthermore, it might be easier to express your feelings towards a comment when using an emoji instead of writing a comment.