[Use Cases] Product Launches ๐Ÿš€

Hi Community ๐Ÿ‘‹

We have already discussed product launches during our use case marathon. Today, weโ€™d like to go through the Product Launches template available in Wrike and discuss how it can be usedย  ๐Ÿ™‚

  • Use Case: Product Launches.
  • Can be used by: Marketing or any team.
  • How to launch: From the space creation dialogue.
  • Functionality used: A project, folders, tasks, a dashboard.
  • Whatโ€™s inside: A โ€˜Product Launchโ€™ project, folders for each stage of the launch, a dashboard for tracking tasks that are due this week, overdue, completed, or unassigned.ย 
  • Additional resources:ย 

- 4 Things to Keep in Mind When Building a Product Launch Template on the Wrike blog.
- How to Plan the Perfect Product Launch With Wrike on the Wrike blog.

Product Launches

This templateโ€™s main project, โ€˜Product Launchโ€™, is the main hub for the three stages of a launch represented by folders: โ€˜Pre-launchโ€™, โ€˜Product Launchโ€™, and โ€˜Post-launchโ€™.

Pre-launch

Within the pre-launch folder of this template, you can prepare your team for creating all the necessary content with ease and clarity, including resources such as FAQs and user guides.ย 

The folder includes essential steps like identifying launch goals, assembling strategy, researching, and others. The default view is Board view where you can easily drag and drop tasks to change their statuses as planning progresses.

Product launch

The product launch folder of this template helps guide you and your team through each task youโ€™ll need to complete your new product launch.ย 

Wrikeโ€™s functionality lets you carry out each step of the process with transparency. Set a final go/no-go meeting for the launch, and then launch, distribute, and release your product. The tasks here help you coordinate the production and release of launch day materials like marketing content and promotions.ย 

Post-launch

Wrikeโ€™s launch plan template outlines some important steps youโ€™ll need to make sure your post-launch goes as smoothly as possible. You can monitor customer issues and track and resolve user-identified bugs, and capture lessons learned and how to improve the next product launch.ย 

Aside from these three folders representing the stages of a product launch, this template also comes with a dashboard located in the tools section. This dashboard will help you with tracking tasks in different stages: due this week, overdue, completed, or unassigned.

ย 

Do you have a documented process for launching new products? Would this template help you in the process? Tell us in the comments ๐Ÿ‘‡

Lisa Community Team at Wrike Wrike Product Manager Become a Wrike expert with Wrike Discover

Lisa Wrike Team member Become a Wrike expert with Wrike Discover

2
12 commenti
Spot On Innovative Approach Stellar Advice

What I really appreciated is the blog; How to Plan the Perfect Product Launch With Wrike.

Especially the section on,ย 5 effective product launch tips. We go through a similar process during our go-lives, but will share some of these tips so we can review our process and incorporate anything we can learn.

Thanks for the template and advice.

1
Spot On Innovative Approach Stellar Advice

Good summary of the topic. Not for us at the oment but you can pick out some things for a user specific process.

0
Spot On Innovative Approach Stellar Advice

Not one we would use.ย 

0
Spot On Innovative Approach Stellar Advice

Great to see these templates!ย  I think this would be very useful for standardizing how we launch Wrike into new teams as well!

0
Spot On Innovative Approach Stellar Advice

This would be a great tool for our Manager of IT Business Solutions or our Director of IT Application Development and Solutions. I will pass them on. We do have a current process of testing, implementation and maintenance but this may give them additional ideas. Thanks!

0
Spot On Innovative Approach Stellar Advice

Kevin Thalacker I think our blog team does an amazing job with different guides; that's why we've decided to share more blog articles here on the Community too ๐Ÿ™‚

Thanks, everyone! ๐Ÿ™Œ

Lisa Community Team at Wrike Wrike Product Manager Become a Wrike expert with Wrike Discover

Lisa Wrike Team member Become a Wrike expert with Wrike Discover

0
Spot On Innovative Approach Stellar Advice

Not applicable to our team, but I can see how it'd be useful for product launches! โœ…

0
Spot On Innovative Approach Stellar Advice

We won't use a product launch template but I can definitely see this modified for other uses in our Marketing Team.

0
Spot On Innovative Approach Stellar Advice

Thanks for the template. This appears to be more for marketing, but there are pieces in there that could be helpful. However, this would not be something my team would use as it's not what we do currently.

0
Spot On Innovative Approach Stellar Advice

Might be something we can use during the post-launch of our projects. Thanks for sharing the template.ย 

0
Spot On Innovative Approach Stellar Advice

Thanks for sharing - I will keep this in mind for our next product launch!

0
Spot On Innovative Approach Stellar Advice

Thanks for your comments, folks ๐Ÿค—

Lisa Community Team at Wrike Wrike Product Manager Become a Wrike expert with Wrike Discover

Lisa Wrike Team member Become a Wrike expert with Wrike Discover

0

Folllowing List for Post: [Use Cases] Product Launches ๐Ÿš€
[this list is visible for admins and agents only]

Su
Didnโ€™t find what you were looking for? Write new post