How-to Use the Campaign Management Template
This template will help you to maximize your revenue and ROI across all channels with an optimized campaign process and full visibility into campaign performance all in one place. It can enable you to:
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Build an effective campaign strategy and track results in real-time
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Make data-driven decisions
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Automate campaign production
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Track spending across your campaign
When you open the Campaign Management template in your workspace, you'll see these three folders:
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Step 1: Quickstart Guide
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Step 2 Launch a Campaign
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Step 3: See a Pro example
Here, you'll find everything you need to get started with this template quickly, in an easy to navigate Board view. See the Stuff to try (for newbies) section? Try these out! And drag each tasks to the Tried it! section when completed. There's also a Need help? section if you need further assistance. It includes a link to this very guide to make sure you can get started with the template easily.

This is where the tasks you interacted with in Quick Start Guide will bear fruit. If for example, a request form was used, the result will be added to this location. Think of this folder as the foundation of the template. All tools included in the template, such as calendars and dashboards will be populated from the data in this folder.
Campaigns can be added to this folder in two ways. You can simply add a Campaign Project custom item type, or fill in the New Campaign request form.

Once you are ready to start working on a campaign you can move it to the Active Campaigns folder.

Looking to learn how the pros use Wrike? This folder shows you a real-world example from a certified Wrike pro who has personalized this template to fit their organizational needs. Think of this folder as what you could do (with just a little elbow grease) to streamline your entire work across your teams.

The Campaign Management template includes a number of customized tools to help your team work effectively.
If you would like a bar chart/visual breakdown of campaign dependencies, milestones, and other details, use the Gantt Chart.

The Calendar view is ideal for checking on and editing time sensitive tasks and projects.

With this calendar you will be able to keep track of the important dates within campaigns that are currently active.

In this dashboard, you will find three key sections:

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Critical Campaign Milestones: this widget shows you the milestones for each of the campaigns in-progress
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Active Campaigns: here, you can find all of the open and in-progress campaigns
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Overdue: this will show you all of the tasks within your Active Campaigns that are late, or behind schedule
This brings all of your to-dos, from pending approvals to blocked tasks into this easy-to-use personalized productivity board.

Custom item types allow you to create fully customizable task- and project-based item types that can be tailored to the needs of your whole organization or specific departments and teams.
In this template, there are six custom item types available that you can easily include in a new or in-progress project. As these custom item types are also task types, you can add them to your Active or Completed Campaigns.

You can use this request form to create a new project in the Campaign Requests folder.

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Help Center article: How to use Wrike Templates
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Template landing page: Marketing Campaign Management Template
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Blog post: The Ultimate Guide to Marketing Campaign Management
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eBook: How to Triple Your Digital Marketing Campaign Results