Ever since I heard my team was adopting a project management software with a name that sounds exactly like Reich, which brings to mind the Third Reich and the most horrific and discriminatory events in modern history, I've been troubled by it. It feels weird to refer to it in conversations, even though I know it's spelled differently, so I avoid saying it. And today, in one of our team chats, a team member who is less familiar with the program actually spelled it as "Reich." This is a huge problem. It can be a trigger especially for our Jewish colleagues, and choosing a company name that people are uncomfortable speaking aloud is just really bad marketing, too. Has this ever come up at the company? How was this name chosen? Is there any possibility of a rebrand? At my organization, we are brainstorming what we can call the platform internally (something other than Wrike) so this doesn't come up.